Mentos SWOT Analysis: Chewy Mint Icon with Global Growth Prospects
Mentos is a global confectionery brand owned by Perfetti Van Melle, recognized for its iconic chewy dragees and expanding gum portfolio. With a lighthearted personality and decades of heritage, it occupies a distinctive space across mints, candy, and breath-freshening formats. The brand competes in a fast-evolving category influenced by wellness trends, flavor experimentation, and impulse-driven … Read more