OYO Rooms SWOT Analysis: Asset-Light Expansion and Franchise Economics
OYO Rooms, commonly known as OYO, is a technology-led hospitality brand focused on standardizing and distributing affordable stays. Founded in India in 2013, it scaled quickly by partnering with small and mid-sized hotels and offering a consistent guest experience. Today, OYO serves primarily budget to midscale travelers across India and select international markets. With travel … Read more