Top Dun & Bradstreet Competitors and Alternatives in 2025

Dun & Bradstreet (D&B) remains a dominant player in the business intelligence sector, featuring an impressive database of over 400 million business records and providing critical sales intelligence solutions. However, as competition heats up, numerous talented alternatives to Dun & Bradstreet have emerged, offering tailored offerings designed to meet varying business needs. This article delves into the top Dun & Bradstreet competitors and alternatives in 2024, highlighting their features, pricing strategies, and customer insights. Understanding these business intelligence solutions can empower companies to make strategic choices in their data-driven initiatives.

Key Takeaways

  • Dun & Bradstreet is well-known for its extensive database, but alternatives provide specialized solutions.
  • Cognism boasts a higher connect rate and extensive datasets compared to D&B.
  • Pricing structures vary widely among competitors, with some platforms offering unlimited data service options.
  • Integration capabilities are essential, as many platforms support major CRMs like Salesforce and HubSpot.
  • Understanding data accuracy and coverage is critical when selecting business intelligence solutions.

Introduction to Dun & Bradstreet

Dun & Bradstreet, founded in 1841 by Lewis Tappan and Benjamin Douglass, has a long history as a leader in business intelligence and analytics. The company’s acquisition by Robert Graham Dun in 1859 marked a pivotal moment that shaped its trajectory as a critical resource for businesses seeking insights into sales data and credit reports. Over the years, Dun & Bradstreet has evolved to help organizations assess risk and manage compliance through its extensive database.

In the early 20th century, Dun & Bradstreet operated under a consortium of major banks, including J.P. Morgan & Co. and First National Bank of New York. This background laid the groundwork for Dun & Bradstreet’s reputation in providing reliable business intelligence. Acquired by R.R. Donnelley & Sons in 2000, the company further enhanced its capabilities by leveraging their extensive resources.

After being privatized in 2018 by a group of investors, Dun & Bradstreet remains committed to its mission. The organization aims to provide businesses with accurate data and analytics to facilitate informed decision-making and foster sustainable growth. With a robust business model based on data subscriptions, risk management solutions, and consulting services, Dun & Bradstreet continues to be a significant player in the industry.

Year Event
1841 Founded by Lewis Tappan and Benjamin Douglass
1859 Acquisition by Robert Graham Dun
2000 Acquired by R.R. Donnelley & Sons
2018 Privatized by investors including CC Capital

Who are the Top Dun & Bradstreet Competitors?

In the competitive landscape of sales intelligence and credit reporting tools, numerous D&B competitors have established themselves as formidable alternatives. Organizations are increasingly exploring business intelligence alternatives to enhance their sales lead solutions. Key players in the market include:

  • Cognism: Known for its extensive database of 400 million profiles, it provides vast lead generation resources tailored for B2B companies.
  • Kaspr: This platform focuses on efficient contact management, allowing users to generate leads seamlessly.
  • ZoomInfo: A comprehensive solution for business intelligence, offering in-depth market insights, though at a higher price starting from $10,000 annually.
  • LinkedIn Sales Navigator: Developed by LinkedIn, this tool allows for detailed searches within its extensive database, focusing on networking opportunities.
  • Seamless.AI: Emphasizes real-time lead qualification, helping organizations stay updated with the latest leads.
  • UpLead: Offers a 95% data accuracy guarantee, making it a reliable choice in lead generation.
  • Amplemarket: Known for its capabilities in optimizing outreach and engagement with potential leads.
  • Clearbit: Provides contact data from over 200 million users, excelling in sales and email marketing features.

Each competitor brings unique strengths to the table, addressing diverse business needs ranging from efficient lead generation to in-depth market analysis. As businesses navigate their options, understanding the differences in features and pricing between these platforms can guide informed decisions in selecting the right sales lead solutions.

Cognism: A Leading Alternative

Cognism stands out in the realm of sales intelligence software, offering an impressive database featuring over 400 million profiles. This platform is known for its high accuracy rate of 80%, which translates to effective connections with prospective clients. Its services include phone-verified mobile numbers and an on-demand verification feature, ensuring that sales teams experience increased connect rates and streamlined communication.

Key Features of Cognism

Cognism is renowned for its robust database features. Key functionalities include:

  • Access to a comprehensive Diamond Data® set, which provides exclusive on-demand verified mobile data.
  • Compliance with GDPR and CCPA, ensuring data quality and legal adherence.
  • Global coverage, especially in regions such as EMEA, NAM, and APAC, allowing for a more extensive reach in lead generation.
  • Support for diverse intent topics, offering insights into prospect behavior beyond the competition.
  • An average of 4,000 leads enriched per month by sales representatives, contributing to an efficient sales pipeline.

Pricing and Customer Insights

Cognism operates on a quote-based pricing model tailored to meet the specific requirements of individual businesses. This flexibility in Cognism pricing makes it accessible for varied organizational needs. Customer reviews frequently highlight the platform’s significant impact on overall sales pipelines. Users report a marked reduction in lead research time, coupled with enhanced booking rates, largely attributed to the quality and accuracy of the data provided. Cognism’s emphasis on high-quality database features makes it a competitive alternative in the sales intelligence space.

Feature Details
Database Size Over 400 million profiles
Accuracy Rate 80% accuracy with phone-verified data
Mobile Data 47 million cell phone numbers in the US
Lead Enrichment Approximately 4,000 leads per month
Compliance GDPR and CCPA compliant
International Coverage EMEA, NAM, APAC

Kaspr: Efficient Contact Management

Kaspr stands out as a highly effective solution for contact management, tailored to meet the evolving needs of modern businesses. By providing users with easy access to verified emails and phone numbers, it streamlines the process of lead conversion and enhances operational efficiency.

Top Features of Kaspr

  • Real-Time Contact Data Access: Users can obtain up-to-date contact information, ensuring interactions with prospects are timely and relevant.
  • LinkedIn Integration: Seamlessly connect with contacts on LinkedIn, expanding networking opportunities and enhancing outreach efforts.
  • Enrichment API: The API complies with regulatory standards like GDPR and CCPA, making it a versatile choice for businesses operating in diverse markets.
  • Unlimited B2B Emails: Kaspr allows users to access an extensive database, facilitating broader outreach without extra costs.
  • Self-Service Model and Pricing: Starting at just $49 per user per month, it offers straightforward pricing to accommodate small and medium-sized businesses.

These Kaspr features enable businesses to convert leads into lasting partnerships with minimal hassle, optimizing the contact management tools essential for success in today’s competitive landscape.

ZoomInfo: Comprehensive Business Intelligence

ZoomInfo has established itself as a key player in the realm of business intelligence tools. It offers a suite of features designed to enhance sales and marketing effectiveness. Users can leverage real-time access to contacts and market insights, making it easier to identify potential leads and opportunities.

Advantages and Disadvantages of ZoomInfo

The ZoomInfo benefits are extensive, especially for organizations seeking a robust database. With over 340 million professionals and accurate profiles for more than 100 million companies, it provides a wealth of data that can drive informed decision-making. Additionally, the platform’s AI-powered ZoomInfo Copilot can save users up to 10 hours each week, increasing productivity by up to 60%.

On the flip side, there are notable drawbacks of ZoomInfo. Its pricing structure can be a barrier for many businesses. The cost of subscriptions often ranges from $15,995 per year for the Professional plan to an impressive $47,500 annually for the Elite+ plan. For companies aiming to integrate the ZoomInfo Enterprise API, the starting cost raises to at least $50,000 per year. This steep pricing can make it less accessible, particularly for smaller firms looking for cost-effective business intelligence tools.

Plan Type Annual Cost Key Features
Professional $15,995 Basic access to contact information and insights
Advanced $25,000 Enhanced features and additional data
Elite $40,000 Comprehensive features for enterprises
Elite+ $47,500 Premium services and tailored solutions
Enterprise API $50,000+ Integration of high-quality B2B data into applications

In summary, while ZoomInfo provides significant business intelligence tools with extensive data and advanced features, the financial commitment may deter some organizations, particularly smaller ones. Evaluating both the benefits and drawbacks of ZoomInfo is essential for businesses considering their data strategy.

Online Networking with LinkedIn Sales Navigator

LinkedIn Sales Navigator stands out as a powerful tool designed for professionals seeking to optimize their networking efforts. By focusing on building targeted prospect lists, users can leverage various LinkedIn Sales Navigator features that enhance their outreach strategies. This platform caters to individual needs, whether for generating leads or establishing meaningful professional connections.

Capabilities of Sales Navigator

This tool offers robust capabilities that set it apart from other prospecting tools. Users benefit from advanced search filters that allow them to hone in on specific audiences. With features such as InMail messaging, individuals can reach out to prospects who are not in their direct network, expanding their potential contact base significantly.

Additionally, buyer interest alerts keep users informed about important activities from their prospects. These insights enable timely follow-ups and increased engagement, thus enhancing the overall effectiveness of sales strategies. LinkedIn Sales Navigator not only facilitates comprehensive searches across LinkedIn but also integrates data from third-party sources, adding depth to the information available to users.

Feature Description
Advanced Lead Search Allows users to filter leads based on criteria such as industry, location, and company size.
InMail Messaging Enables direct messaging to prospects outside of one’s existing network for greater outreach.
Buyer Interest Alerts Notifies users of significant actions taken by prospects, prompting timely engagement.
Lead Alerts and Notifications Part of the Premium plan, providing real-time updates when prospects are active.
Data Integration Access to LinkedIn’s extensive data network including information from sources like Hoovers and Dun & Bradstreet.

Seamless.AI: Real-Time Lead Qualification

Seamless.AI offers a compelling view into real-time lead qualification, appealing to a diverse audience of salespeople, marketers, entrepreneurs, and recruiters. With over 200,000 users, this platform stands out for its innovative approach to connecting professionals with potential leads. One key aspect of the Seamless.AI overview includes the provision of 50 free credits upon sign-up, allowing new users to explore its functionalities without immediate financial commitment.

To enhance its lead qualification tools, Seamless.AI integrates features such as job change alerts and data enrichment add-ons. These tools empower users to stay updated on real-time data, significantly improving their ability to reach out to prospects at opportune moments. The platform’s workforce of 348 employees plays a crucial role in maintaining the quality and relevance of the data provided.

Your experience with Seamless.AI can vary based on its credit-based pricing structure. Access to comprehensive contact information requires sufficient credits, which might pose challenges for casual users or smaller businesses. This pricing model necessitates careful planning, as users must manage their credits effectively to maximize the platform’s benefits.

Feature Details
Free Credits 50 upon sign-up
Total Users Over 200,000
Employee Count 348
G2 Rating 4.3/5 from over 1773 reviews
Job Change Alerts Yes
Data Enrichment Available

Choosing Seamless.AI as a platform for lead qualification offers distinct advantages, especially for those prioritizing real-time insights. Comprehensive data access contributes significantly to lead conversion efforts. Users must remain mindful of the credit requirements to ensure a seamless experience while navigating the sales landscape.

Other Noteworthy Alternatives to Consider

When exploring competitive solutions to Dun & Bradstreet, several alternatives stand out due to their unique offerings. Understanding the strengths of UpLead, Amplemarket, and Clearbit can empower businesses in optimizing their outreach and lead generation strategies.

Quick Overview of UpLead, Amplemarket, and Clearbit

UpLead features an extensive database with over 160 million B2B contacts and detailed company profiles for more than 16 million businesses. This platform assures a 95% data accuracy guarantee, enhancing trust in the leads generated. Their pricing model caters to a variety of budgets, with packages starting at $74 per month, ensuring options for different business needs.

Amplemarket benefits stem from its support for multi-channel outreach, leveraging automated workflows and intent signals to identify potential customers. This capability is essential for sales teams looking to enhance their engagement strategies and streamline processes.

Clearbit offers a comprehensive overview of customer data through its automatic refresh feature, ensuring that contact information remains current. Integration with major platforms like HubSpot and Salesforce enhances its usability, making it a valuable asset for businesses that prioritize marketing sophistication.

Feature UpLead Amplemarket Clearbit
Database Size 160 million B2B contacts Automatic workflow capabilities Data enrichment and verification
Data Accuracy 95% Intent signals for marketing Real-time data updates
Pricing Starts at $74/month Pricing varies by user needs Flexible pricing options
Key Benefit Access to extensive business profiles Enhanced engagement strategies Integration with many platforms

Dun & Bradstreet Competitors Compared: A Feature Analysis

A comparative analysis of Dun & Bradstreet’s major competitors highlights distinct feature sets tailored to various business needs. Understanding these differences is vital for organizations seeking effective business intelligence tools. The evaluation of several platforms shows significant variances in data accuracy, real-time access, user interface, integration capabilities, and customer support.

Dun & Bradstreet maintains a global database containing over 400 million business records. Competitors, like Cognism, have established themselves robustly, boasting around 400 million profiles, but they do not provide a data accuracy guarantee. Users looking for comprehensive solutions may find that Cognism offers unique functionalities, such as the Diamonds on Demand® which yields a connection rate that is three times higher compared to Dun & Bradstreet.

Integration capabilities also reveal important insights within this competitor feature comparison. For instance, Cognism stands out by offering connections to various platforms, including Salesforce, Hubspot, Microsoft Dynamics, Pipedrive, SalesLoft, Outreach, and Zapier. This may provide businesses with more flexibility compared to Dun & Bradstreet, which lacks some of these integrations.

Below is a detailed comparison of key competitors and their features:

Company Database Size Pricing Structure Integration Options Data Accuracy Guarantee Unique Features
Dun & Bradstreet 400 million Credit-based Limited No Comprehensive global data
Cognism 400 million Subscription-based Pipedrive, SalesLoft, Outreach, Zapier No Diamonds on Demand® connection rate
UpLead N/A Essential and Plus pricing tiers N/A 95% guarantee Lead generation focus
Clearbit 200 million Multiple packages N/A No Email enrichment services
ZoomInfo N/A Starts at $10,000/year N/A No Designed for larger companies
DemandScience Intelligence 60 million Subscription-based N/A No Market intelligence tool

Through careful business intelligence tools analysis, organizations can determine which competitor aligns best with their sales intelligence and credit reporting needs. This meticulous examination paves the way for informed decision-making, ensuring businesses invest in the most suitable solutions for their unique requirements.

Factors to Consider When Choosing a Competitor

Businesses face numerous considerations when choosing a sales intelligence tool to compete with Dun & Bradstreet. Understanding competitor selection criteria can significantly enhance decision-making processes. The following key factors will support an informed choice:

  • Data Accuracy: Reliable data ensures sound business decisions. Evaluate the precision of data offered by various tools to avoid potential pitfalls.
  • Cost-Effectiveness: Analyze pricing structures and overall value for money. Affordable options can still offer robust features.
  • User-Friendliness: A user-friendly interface enables teams to maximize efficiency and foster adoption across the organization.
  • Integration with Existing Tools: Seamless connection with current software enhances data flow and usability. Prioritize tools that can easily integrate into existing systems.
  • Compliance with Data Protection Regulations: Ensure the chosen tool adheres to relevant legalities to avoid penalties and safeguard customer information.

Understanding the specific needs of your sales process will guide you toward the optimum solution essential for fulfilling intelligence and reporting requirements. Engaging in competitor analysis enables businesses to refine strategies consistently. By focusing on emerging market trends and customer feedback, organizations can maintain a competitive edge in the marketplace.

Conclusion

In conclusion on D&B competitors, this analysis underscores that while Dun & Bradstreet maintains a stronghold in the business intelligence landscape, several alternatives may cater better to different organizational requirements. Tools such as ZoomInfo and Swordfish AI bring their own strengths, particularly in sales intelligence and customer acquisition, which may offer more dynamic solutions for businesses focused on growth and market research.

This best alternatives summary illustrates the nuances between each option, from the extensive database of Dun & Bradstreet, which excels in risk management and credit insights, to the real-time data capabilities of ZoomInfo. Furthermore, a variety of pricing structures allows organizations of all sizes to select a platform that aligns with their operational goals and budget constraints.

As companies continue to evolve in their data needs, this comparative insight positions decision-makers to make informed choices. Evaluating options like Lead411 and Apollo.io alongside industry giants like Dun & Bradstreet and ZoomInfo empowers businesses to harness the data tools best suited to their strategies.

FAQ

What are the main competitors of Dun & Bradstreet?

The main competitors of Dun & Bradstreet include Cognism, Kaspr, ZoomInfo, LinkedIn Sales Navigator, Seamless.AI, UpLead, Amplemarket, Clearbit, and others that provide business intelligence and sales intelligence solutions.

What features does Cognism offer?

Cognism specializes in sales intelligence and provides features such as phone-verified mobile numbers, instant CRM enrichment, global data compliance with GDPR and CCPA, and on-demand verification services for higher connect rates.

How does the pricing of ZoomInfo compare to Dun & Bradstreet?

ZoomInfo offers extensive business intelligence but has a steep pricing model, especially for organizations that frequently utilize dial-heavy strategies. Additional charges also apply for access to global data, which may not be feasible for smaller firms.

What makes LinkedIn Sales Navigator a unique tool?

LinkedIn Sales Navigator provides advanced search filters, InMail messaging options, and buyer interest alerts for building targeted prospect lists. However, it lacks direct contact information, often requiring integration with other platforms.

Is Seamless.AI suitable for small businesses?

Seamless.AI has real-time lead qualification features, but its credit-based pricing structure may limit access to full contact information unless sufficient credits are purchased, which may deter smaller businesses or casual users.

What are the benefits of using UpLead?

UpLead excels in lead generation by providing real-time validated email addresses and boasts a 95% data accuracy guarantee, making it a standout option in the market for businesses focused on lead quality.

How do Amplemarket and Clearbit enhance sales strategies?

Amplemarket supports multi-channel outreach with automated workflows and buying intent signals, while Clearbit offers comprehensive data enrichment and email verification, catering to sophisticated marketing strategies.
About the author

Nina Sheridan is a seasoned author at Latterly.org, a blog renowned for its insightful exploration of the increasingly interconnected worlds of business, technology, and lifestyle. With a keen eye for the dynamic interplay between these sectors, Nina brings a wealth of knowledge and experience to her writing. Her expertise lies in dissecting complex topics and presenting them in an accessible, engaging manner that resonates with a diverse audience.