Hyatt Hotels Marketing Strategy 2024: A Case Study

Hyatt Hotels Corporation, a global leader in the hospitality industry, has established itself as a prominent player with over 1,150 hotels, resorts, and vacation properties located in 70 countries. In this case study, we will delve into Hyatt’s marketing strategy for the year 2024, exploring their innovative approaches and growth tactics that have propelled them to success in the competitive hotel industry.

Hyatt Hotels understands the importance of catering to diverse customer segments, including leisure travelers, business travelers, family travelers, and luxury travelers. To effectively serve these segments, Hyatt employs customer segmentation strategies based on income levels, providing tailored services that meet the unique needs of each market segment.

One of the key elements of Hyatt’s marketing strategy is their innovative mobile advertising approach at airports. By offering free Wi-Fi access in exchange for watching a promotional video, Hyatt captivates and engages with potential customers, enhancing brand visibility and generating interest in their properties.

Furthermore, Hyatt harnesses the power of social media platforms to connect with their audience and foster customer loyalty. By actively engaging with customers, sharing captivating content, and promoting exclusive offers, Hyatt effectively utilizes social media as a marketing tool to attract and retain customers.



Hyatt’s marketing campaigns focus on creating memorable guest experiences, building customer trust, and promoting enticing travel packages. Their commitment to exceptional guest experiences, utilization of technology, and strategic branding tactics sets them apart from their competitors in the hotel industry.

Closing the year 2023 with a record pipeline of 127,000 rooms globally, representing nearly 40% of the existing rooms in the Hyatt portfolio, Hyatt Hotels Corporation is poised for continued growth and success. Their World of Hyatt loyalty program has seen exponential growth, quadrupling its membership in the last five years and boasting more members per hotel compared to larger hotel competitors.

As we explore Hyatt’s marketing strategy for 2024, we will also dive into their strategic growth in luxury, resort, and lifestyle portfolios. With expansions planned in various global markets, including the launch of new properties like the Park Hyatt London River Thames and Park Hyatt Kuala Lumpur, Hyatt is positioning itself as a leader in the luxury hotel sector.

Hyatt’s commitment to growth is further exemplified by the introduction of the Hyatt Studios brand, an upper-midscale extended-stay concept. With over 250 deals in negotiation and a strong pipeline of 2,000 rooms across North America, Hyatt Studios aims to tap into the growing demand for extended-stay accommodations.

With a focus on global expansion and brand growth across all collections, Hyatt is actively introducing properties in new markets and expanding existing brands such as Hyatt Regency, Grand Hyatt, and Hyatt Place and Hyatt House properties. The Boundless Collection, including the Hyatt Centric brand, is set to expand in Canada and the Asia Pacific markets, further solidifying Hyatt’s presence in these regions.

As we conclude our case study on Hyatt Hotels Corporation’s marketing strategy for 2024, it becomes evident that their commitment to exceptional guest experiences, strategic growth initiatives, and innovative marketing approaches position them for continued success in the dynamic hospitality industry.

Key Takeaways

  • Hyatt’s marketing strategy focuses on catering to diverse customer segments, including leisure, business, family, and luxury travelers.
  • Customer segmentation based on income levels allows Hyatt to provide tailored services to different market segments.
  • Hyatt’s innovative mobile advertising strategy at airports offers free Wi-Fi access in exchange for watching promotional videos.
  • Hyatt effectively utilizes social media to engage with their audience and foster customer loyalty.
  • Hyatt’s marketing campaigns prioritize creating memorable guest experiences, building customer trust, and promoting enticing travel packages.
  • Strategic growth in luxury, resort, and lifestyle portfolios strengthens Hyatt’s position in the market.
  • Expansion into new markets and the introduction of the Hyatt Studios brand contribute to Hyatt’s global growth strategy.

About Hyatt – Company Overview

Hyatt Hotels Corporation, founded in 1957 by Jay Pritzker, is a leading player in the hospitality industry. With a portfolio of over 1,300 hotels and all-inclusive properties in 76 countries across six continents, Hyatt has established itself as a global hospitality powerhouse.

Hyatt offers a diverse range of accommodation options, including luxury properties, resorts, and vacation properties, catering to the needs of different travelers. The company holds a strong presence in the luxury segment and has announced a pipeline of 35+ new luxury properties across its various brand collections.

One of Hyatt’s key strengths is its commitment to guest satisfaction and loyalty. The World of Hyatt loyalty program boasts more than 40 million members, who enjoy exclusive benefits and experiences. Additionally, Hyatt provides over 500 global FIND experiences in 55 locations, offering guests a unique way to explore and immerse themselves in the local culture.

Innovation is at the core of Hyatt’s approach to hospitality. The company has partnered with MasterClass, providing guests with exclusive access to a wide range of online lessons across its 350+ properties worldwide. Moreover, to enhance the guest experience, Hyatt offers complimentary relaxing sounds from Headspace at more than 350 properties in the U.S., Canada, and Mexico, promoting relaxation and well-being.

Hyatt’s growth strategy includes expanding its presence in new markets. The recent acquisition of Mr & Mrs Smith allows Hyatt to offer bookings at boutique and luxury hotels in 20+ countries where it did not have a presence. This move further solidifies Hyatt’s position as a global leader in the hospitality industry.

Hyatt was also an early adopter of social media platforms within the hospitality industry. In 2009, the company recognized the potential of social media engagement and embraced platforms like Twitter, Facebook, YouTube, Google+, LinkedIn, Instagram, and Pinterest. This forward-thinking approach paved the way for Hyatt’s success in social media marketing.

Hyatt’s dedication to social media engagement is evident in the significant increase in conversation volume since the launch of its social services team, the Hyatt “Control Room.” The company actively participates in guests’ conversations on Twitter, joining more than 50,000 discussions.

This emphasis on social media has not gone unnoticed, as Hyatt received a Social Media in Travel + Tourism Award (SMITTY) for Best Customer Service. It is clear that Hyatt recognizes the importance of leveraging social media platforms to enhance customer satisfaction and solidify its position in the industry.

In order to stay ahead of the competition, Hyatt aims to transition from social media marketing to becoming a full-fledged “social business.” This strategic shift will allow Hyatt to further connect with its target audience and create a more immersive and personalized guest experience.

Overall, Hyatt’s reputation for excellence, commitment to innovation, and strategic growth in its luxury, resort, and lifestyle portfolios have firmly established it as a dominant force in the hospitality industry.

Target Audience of Hyatt

Hyatt Hotels Corporation understands the importance of tailoring their services to meet the needs and preferences of different customer segments. With a presence in over 76 countries across six continents, Hyatt caters to a diverse range of travelers, ensuring a memorable experience for each guest.

Hyatt’s target audience includes:

  • Leisure Travelers: Hyatt offers a wide range of properties, including 3-star, 4-star, and 5-star hotels, to cater to various income groups. Whether it’s a relaxing beach getaway or an adventurous city exploration, leisure travelers can indulge in the luxurious accommodations and amenities provided by Hyatt.
  • Business Travelers: With their upscale and luxury hotel brands, Hyatt is a preferred choice for business travelers seeking comfort, convenience, and efficient services during their trips. Hyatt’s commitment to meeting the unique needs of business travelers ensures a productive and enjoyable stay.
  • Family Travelers: Hyatt understands the importance of creating memorable moments for families. Their family-friendly properties offer spacious accommodations, child-friendly amenities, and engaging activities for children, making Hyatt a top choice for family vacations.
  • Luxury Travelers: For those seeking the epitome of luxury and sophistication, Hyatt’s portfolio of upscale and luxury hotel brands delivers unparalleled experiences. From opulent rooms to world-class dining and wellness facilities, luxury travelers can indulge in the finest offerings of Hyatt.

In order to cater to their diverse target audience, Hyatt provides both domestic and international services. Whether travelers are exploring their own country or venturing abroad, Hyatt ensures a seamless and exceptional experience across their global network.

Hyatt Hotel Brands Category
Park Hyatt Luxury
Andaz Luxury
Grand Hyatt Upscale
Hyatt Regency Upscale
Hyatt Place Upscale
Hyatt House Upscale
Hyatt Centric Lifestyle
The Unbound Collection by Hyatt Lifestyle
Hyatt Zilara All-Inclusive
Hyatt Ziva All-Inclusive

Segmentation, Targeting, and Positioning

Hyatt Hotels Corporation understands the importance of customer segmentation in delivering tailored experiences to their diverse audience. By identifying different market segments based on income levels and travel preferences, Hyatt strategically positions itself to meet the unique needs of each segment. This allows them to offer a range of services, including both domestic and international options, ensuring the best customer experience for all.

With a portfolio of 14 premier brands globally and over 700 properties in 50 countries, Hyatt has established itself as one of the world’s leading hoteliers,

In terms of revenue, Hyatt’s Upper Upscale category, consisting of brands like Hyatt Regency, Hyatt, and Hyatt Centric, contributes around 50%, highlighting the significance of this segment in their targeting strategies. The Luxury segment, comprising Park Hyatt, Grand Hyatt, and Andaz, generates approximately 20% of revenue, further demonstrating their focused approach in catering to different customer segments.

To expand their market reach, Hyatt has been increasing its pipeline by 12% per year on average since its IPO in 2009, enabling them to enter 45 markets and 15 new countries. This expansion strategy aligns with their objective of targeting new customer segments and solidifying their brand positioning globally.

Marketing Campaigns

Hyatt Hotels has developed a series of innovative marketing campaigns that are designed to elevate guest experiences, build customer trust, and showcase their unique travel offerings. One of their highly successful campaigns, “Be Like No One’s Watching,” has been extended into 2024 and is making waves in the hospitality industry.

The “Be Like No One’s Watching” campaign captures the essence of the Andaz luxury lifestyle hotel brand, which boasts 29 global properties. Through this campaign, Hyatt aims to provide guests with unforgettable experiences centered around three key focus areas: ‘Indulge,’ ‘Play,’ and ‘Move.’

By indulging in culinary classes, immersing themselves in DJ masterclasses, enjoying tattoo services, and exploring the musical offerings at various Andaz properties, guests are able to create lasting memories and embrace their passions.

Andaz hotels cater to travelers and lifestyle enthusiasts who value creative expression, design, art, and luxury goods. Through the “Be Like No One’s Watching” campaign, Hyatt showcases the unique experiences and amenities that set Andaz properties apart from other hotels in the market.

Hyatt’s marketing efforts for the campaign span across international markets, including North America, Europe, the Middle East, and Asia. The campaign visuals are featured through diverse channels such as print, online, and social media.

The visual aspects of the “Be Like No One’s Watching” campaign are a testament to Hyatt’s commitment to creating captivating experiences. The campaign artwork, created by an international branding agency, features stunning portraits captured by a renowned portrait photographer. Additionally, the campaign includes short films that are styled by an acclaimed fashion stylist, further enhancing the brand’s image and appeal.

Hyatt’s Andaz brand actively participates in the “Be Like No One’s Watching” campaign, with all 29 global properties offering unique experiences tailored to each location. For instance, guests can enjoy mixology classes at Andaz Scottsdale or visit a tattoo studio at Andaz Fifth Avenue.

By leveraging creative visuals and video shorts, Hyatt promotes the campaign and reimagines the Andaz brand identity. This strategic marketing approach not only attracts new customers but also fosters loyalty among existing guests.

Hyatt’s dedication to providing exceptional guest experiences and building customer trust extends beyond the “Be Like No One’s Watching” campaign. They understand that the luxury lifestyle segment of the hotel industry is evolving, with travelers increasingly seeking experiential on-site experiences. To cater to this demand, Hyatt continues to innovate and adapt their marketing strategies to meet the evolving needs of leisure travelers.

Not only is Hyatt leading the way in marketing campaigns, but other hotel brands are also recognizing the importance of providing unique experiences to attract and retain customers. Companies like Choice Hotels’ Cambria brand and Margaritaville are expanding into new destinations, while Waterton is launching a new outdoor-centric hotel brand called Outbound Hotels.

As leisure travelers seek more immersive and experience-based trips, Hyatt’s commitment to creating exceptional marketing campaigns will continue to resonate. With 40% of Americans expressing their intention to travel more in 2024, Hyatt’s innovative approach to marketing and guest experiences positions them as a leader in the hotel industry.

Hyatt’s Marketing Campaigns Data

Key Points Statistics
Total Andaz Properties 29 properties
“Be Like No One’s Watching” Campaign Duration Ongoing until 2024
Focus Areas of the Campaign Indulge, Play, Move
Examples of Experiences Culinary classes, DJ masterclasses, tattoo services, musical exploration
Geographic Coverage North America, Europe, Middle East, Asia
Campaign Artwork Created by international branding agency featuring renowned portrait photographer
Additional Campaign Elements Short films styled by acclaimed fashion stylist
Total Andaz Properties Participating 29 properties
Unique Experiences Offered Indulging in local cuisine, engagement in creative activities, access to wellness offerings
Marketing Approach Utilizing creative visuals and video shorts to reimagine Andaz brand identity

Strategic Growth in Luxury, Resort, and Lifestyle Portfolios

Hyatt Hotels Corporation has strategically positioned itself as a leading brand in the luxury, resort, and lifestyle hotel segments. Over the last five years, the company has experienced impressive growth, doubling the number of luxury rooms, tripling the number of resort rooms, and quadrupling the number of lifestyle rooms globally. This expansion has solidified Hyatt’s standing as a premier choice for high-end travelers.

Currently, luxury and upper upscale accommodations make up a significant 70% of Hyatt’s room inventory. Recognizing the increasing demand for upscale experiences, the company is focused on expanding its luxury portfolio to cater to discerning travelers across international markets.

Research indicates that well-being offerings are a top priority for 30% of travelers in Europe, Africa, and the Middle East when making travel decisions. Additionally, 31% of these travelers seek new experiences when choosing their destinations. Taking these preferences into account, Hyatt is dedicated to enhancing its wellness offerings, including the introduction of immersive spas at select properties in the coming years.

To further cater to the wellness needs of its guests, Hyatt has recently launched the Wellbeing Collective, a collaboration that encompasses more than 30 properties worldwide. This collective focuses on providing tailored well-being experiences for meeting and event travelers, ensuring that they have access to premium wellness amenities and services.

In addition to its organic growth, Hyatt has strategically expanded its offerings through acquisitions. The recent acquisition of Mr & Mrs Smith, a renowned travel club and boutique hotel specialist, has allowed Hyatt to offer its World of Hyatt members access to an unparalleled selection of boutique and luxury hotels in over 20 countries.

New and Upcoming Hotel Openings

Hyatt’s commitment to growth is evident through its robust pipeline of upcoming hotel openings. Under its different luxury collections, such as Park Hyatt, Grand Hyatt, Miraval, Alila, Andaz, Thompson Hotels, The Unbound Collection by Hyatt, Zoëtry Wellness & Spa Resorts, and Dreams Resorts & Spas, Hyatt plans to open more than 35 luxury hotels and resorts worldwide by 2025.

The Thompson Hotels brand, known for its distinctive and stylish properties, is set to debut new locations, including Thompson Houston, Thompson Palm Springs, Thompson South Beach, and Thompson Monterrey. These properties will feature amenities such as event spaces, dining options, rooftop pools, and wellness centers, elevating the guest experience to new heights.

Hyatt’s growth strategy extends beyond luxury offerings. The company is expanding its footprint in various regions, including the U.S., Canada, Latin America, and the Caribbean, to cater to the growing demand for lifestyle and resort experiences. Notable forthcoming openings include Caption By Hyatt Chattanooga Downtown in Tennessee, Hyatt Centric Escazu San Jose in Costa Rica, Andaz Toronto-Yorkville in Canada, Andaz Miami Beach, and Andaz Turks & Caicos at Grace Bay in 2025.

In the Americas region alone, Hyatt has a strong development pipeline of more than 30 planned hotels and resorts. This expansion will not only introduce guests to luxury and lifestyle offerings but also contribute to the growth of local economies and the global travel and tourism industry as a whole.

Luxury Hotels Resort Hotels Lifestyle Hotels
Examples: Park Hyatt, Miraval, Andaz Examples: Grand Hyatt, Dreams Resorts & Spas Examples: Thompson Hotels, Alila
Hyatt Centric Santo Domingo (2024) Cas en Bas Beach Resort (2024) Hyatt Centric Querétaro (2025)
Park Hyatt Los Cabos at Cabo del Sol (2024) Grand Hyatt Cancún Beach Resort (2025) Thompson Houston (2023)
Grand Hyatt Scottsdale Resort & Spa (2024) Grand Hyatt Grand Cayman Hotel & Residences (2025) Thompson Palm Springs (2024)
Thompson Monterrey (2025)

New Markets and New Developers with Hyatt Studios

As part of its strategic growth plan, Hyatt Hotels is expanding into new markets and attracting new developers through its latest upper-midscale extended-stay brand, Hyatt Studios. This brand aims to cater to the growing demand for extended stays while introducing Hyatt to a wider audience of guests.

Hyatt Studios offers a range of amenities designed to meet the needs of extended-stay travelers, including a best-in-class 24/7 marketplace and free high-speed internet. The brand is positioned to accommodate both extended-stay and transient demand, with hotels specifically designed to fit approximately 122 rooms.

Hyatt Studios has already generated significant interest, with more than 100 hotels signing letters of interest at the brand’s launch. The first locations are set to open in Mobile, Alabama and Marysville, California, in late 2024 and 2025 respectively. The Hyatt Studios hotel in Mobile, Alabama will be the first branded hotel in the area, further establishing Hyatt’s presence.

To support its expansion and attract developers, Hyatt has promoted Hyatt veteran Jason Ballard to Head of Operations for Hyatt Studios. This move demonstrates the company’s commitment to the success and growth of this new brand.

With over 250 deals currently in negotiation, Hyatt Studios is actively seeking new developers to partner with. The brand is attracting both single-unit developers looking for unique opportunities and multi-unit developers interested in long-term growth prospects.

Hyatt’s marketing strategy for 2024 includes a strong focus on new markets and new developers through Hyatt Studios. To engage and inform developers, the strategy incorporates various promotional content such as logos, notifications, and subscription options. Developers will also receive alerts for breaking news and top stories through Hyatt Studios, keeping them up to date with the latest developments and opportunities.

By expanding into new markets and attracting new developers, Hyatt Studios is set to accelerate Hyatt’s growth in the extended-stay sector and bring the Hyatt experience to even more guests.

New Markets and Developers Timeline

Year Event
2024 First Hyatt Studios locations open in Mobile, Alabama and Marysville, California
2024 More than 250 deals in various stages of negotiation
2024 Hyatt Studios brand introduced at The Lodging Conference, Phoenix, Arizona

References

  1. “Hyatt Studios Brand Overview.” Hyatt Newsroom, news.hyatt.com/hyatt-studios-brand-overview.
  2. “Hyatt Promotes Jason Ballard to Head of Operations, Hyatt Studios.” Hyatt Newsroom, news.hyatt.com/hyatt-promotes-jason-ballard.
  3. “Hyatt Announces Franchise Agreements for First Two Hyatt Studios Locations in the Americas.” Hyatt Newsroom, news.hyatt.com/hyatt-announces-franchise-agreements-hyatt-studios.

Global Expansion: Brand Growth Across All Collections

Hyatt Hotels Corporation is making significant strides in global expansion, focusing on brand growth across all its collections. With a robust pipeline of 127,000 rooms as of the end of 2023, representing nearly 40% of its existing portfolio, Hyatt is poised for remarkable growth.

In 2023, Hyatt Hotels strategically expanded its presence in Europe, Africa, and the Middle East (EAME) with plans for new openings in key markets. Among these plans were the highly anticipated AluaSoul Costa Adeje and Palace de Muro in Spain.

The company has announced its commitment to opening AluaSoul Costa Adeje, a 226-room resort, and Palace de Muro, a 184-room property, both in Spain by the end of 2024. These openings signify Hyatt’s dedication to providing exceptional experiences for guests in sought-after destinations.

In 2024, Hyatt Hotels has ambitious plans to open over 70 properties in EAME, further expanding its distinct brand collections. This represents a significant growth strategy, with a particular emphasis on expanding the Park Hyatt brand through the addition of two new properties.

One of Hyatt’s notable collections, the Inclusive Collection, plans to extend its reach in 2024 by entering new markets such as Spain, Greece, and Portugal. It is the largest portfolio of luxury all-inclusive resorts in the world under Hyatt, offering guests unforgettable experiences in stunning destinations around the globe.

Across various brand collections, including Timeless, Boundless, and Inclusive, Hyatt Hotels pursues strategic growth and tailors its offerings to meet the unique needs of guests in different market segments. This approach allows Hyatt to cater to a diverse range of travelers and establish its presence as a leader in the hospitality industry.

With a global footprint that spans 76 countries across six continents, Hyatt Hotels Corporation maintains a portfolio of more than 1,300 hotels and all-inclusive properties as of September 30, 2023. This global presence positions Hyatt to seize opportunities in emerging markets and solidify its reputation as a trusted brand worldwide.

To further fuel its growth, Hyatt Hotels Corporation has plans to open over 35 new luxury hotels and resorts worldwide by 2025. This commitment reflects Hyatt’s dedication to delivering exceptional experiences to its guests, whether they are seeking luxury accommodations or unique lifestyle offerings.

As global travel and tourism continue to thrive, projected to contribute to around 12% of the global GDP by 2033, Hyatt is strategically expanding its luxury portfolio into new international markets. With highlights that include the debut of Park Hyatt in the UK, Mexico, and Malaysia, and the growth of Thompson Hotels in Europe (Austria and Italy), Hyatt is firmly establishing its presence in key destinations.

The Unbound Collection by Hyatt is forging its path by establishing its presence in the Nordics and India. The collection also aims for additional growth in Portugal, including properties such as Andaz Lisbon and Dreams Madeira Resort, Spa & Marina. This expansion allows Hyatt to offer guests a range of distinctive experiences tailored to their preferences.

Hyatt has also introduced the Wellbeing Collective, a carefully curated collection of more than 30 properties offering tailored well-being experiences for meetings and event travelers. This innovative concept enhances the guest experience and reflects Hyatt’s commitment to providing holistic wellness to its valued customers.

Hyatt Brand Collections Number of Rooms Added Since 2017 Planned Additions by 2025
Hyatt Luxury Over 35 hotels
Hyatt Resort
Hyatt Lifestyle
Unbound Collection by Hyatt
JdV by Hyatt
Destination by Hyatt
Timeless Collection
Boundless Collection
Caption by Hyatt
Andaz
Park Hyatt

As Hyatt Hotels Corporation continues to expand its brand presence globally, it remains committed to providing exceptional hospitality across all collections. With a focus on brand growth, global expansion, and strategic investments in key markets, Hyatt is poised to elevate the experience for guests around the world.

Lifestyle brands fueling growth, introducing Hyatt to new markets and new guests

Hyatt Hotels Corporation, with its expansive portfolio of over 1,300 hotels and all-inclusive properties across six continents, is continuously striving for brand expansion and attracting a diverse range of guests. As part of their growth strategy, Hyatt has been focusing on their lifestyle brands, which offer unique consumer experiences and create a lasting impact on guests.

One of the key ways in which Hyatt is introducing their brand to new markets is through the addition of lifestyle hotels to their portfolio. These properties provide one-of-a-kind experiences for modern travelers who seek more than just a place to stay. With their emphasis on food and beverage offerings, art, music, and engaging programming, these lifestyle hotels cater to the preferences of a new generation of guests.

With the recent launch of Maison Métier in New Orleans, Hyatt has welcomed 67 lavish guestrooms and suites to their collection. This property showcases the rich culture of the city through immersive design elements and authentic experiences. Maison Métier is expected to join The Unbound Collection by Hyatt brand in 2024, further enhancing the brand’s reputation in the luxury segment.

Another notable addition to Hyatt’s lifestyle portfolio is The Barnett, which pays homage to its heritage as Barnett’s Furniture Store, a beloved local establishment in New Orleans. The Barnett features various culinary venues under the same brand and culinary leadership, including the renowned Josephine Estelle Italian restaurant, rooftop and pool bar Alto, music venue Three Keys, and Seaworthy restaurant. This property is set to join the JdV by Hyatt brand in 2024, highlighting Hyatt’s commitment to expanding its brand offerings.

By partnering with these lifestyle hotels, Hyatt is able to offer their guests unique and energized properties that go beyond traditional accommodations. These hotels bring together stylish accommodations, bold food and beverage programming, and immersive experiences, creating a truly unforgettable stay for guests.

Moreover, by incorporating Maison Métier and The Barnett into the World of Hyatt loyalty program, Hyatt provides their loyal customers with the opportunity to earn points on their stays. These points can be redeemed for free nights, dining, and other well-being experiences, further enhancing the value proposition of these lifestyle brands.

This strategic focus on lifestyle brands has enabled Hyatt to expand its presence in new markets while attracting a broader range of guests. With their commitment to delivering unique consumer experiences and their dedication to brand expansion, Hyatt continues to position itself as a leader in the hospitality industry.

Hyatt Studios brand accelerates growth with more than 250 deals and groundbreaking

Hyatt Studios, the upper-midscale extended-stay brand of Hyatt, continues to experience remarkable growth with over 250 deals in progress. This expansion is a testament to the brand’s ability to cater to the needs of the extended-stay segment, which has seen significant demand in recent years. The success of Hyatt Studios can be attributed to its efficient operating model and focus on providing a comfortable and convenient home-away-from-home experience for guests.

With an emphasis on offering spacious suites, flexible amenities, and seamless service, Hyatt Studios has positioned itself as a preferred choice for travelers seeking long-term accommodation options. The brand’s extended-stay concept has resonated well with both business and leisure travelers, who appreciate the comfort and convenience it provides.

As part of Hyatt’s ambitious growth strategy, the new Hyatt Studios brand represents approximately 2,000 rooms in the pipeline. This includes expansion into new markets and collaborations with first-time Hyatt owners, further strengthening the brand’s presence globally.

In addition to its domestic growth, Hyatt has also announced plans for aggressive expansion in India and the Southwest Asia region. With a goal to increase its brand footprint to over 55 hotels, Hyatt is capitalizing on the growing demand for luxury accommodations in these regions.

Furthermore, Hyatt is making significant strides in expanding its brand presence in Canada. With more than 20 managed properties executed, the company is on track to double its brand footprint in the country by 2026. This commitment to growth reflects Hyatt’s confidence in the Canadian market and its dedication to meeting the evolving needs of travelers.

In the competitive hospitality industry, Hyatt Studios stands out with its unique offering and commitment to guest satisfaction. The brand’s efficient operating model ensures seamless operations, allowing guests to enjoy a hassle-free stay. With a focus on delivering exceptional service and creating a welcoming environment, Hyatt Studios continues to garner positive reviews and attract new guests.

Hyatt Studios’ growth is a testament to Hyatt Hotels Corporation’s dedication to providing diverse accommodation options that cater to the evolving needs of travelers. With over 250 deals in the pipeline, the brand’s expansion shows no signs of slowing down. As Hyatt continues to prioritize growth and expansion, it remains committed to delivering personalized and exceptional experiences across its portfolio of brands.

Hyatt Studios Growth Statistics

Year Pipeline Growth Total Rooms
2017
2021
2024 85% 129,000

Conclusion

Hyatt Hotels’ marketing strategy for 2024 combines innovative approaches, growth tactics, and guest engagement initiatives to maintain its position in the competitive hotel industry. By leveraging digital marketing strategies, branding tactics, and social media, Hyatt aims to deliver exceptional guest experiences and stand out from its competitors.

With a record pipeline of 127,000 rooms worldwide, representing nearly 40% of existing rooms in Hyatt’s portfolio, the company’s growth potential is substantial. The development pipeline has quadrupled since going public, and the World of Hyatt membership has also grown significantly.

Hyatt’s focus on expanding its luxury, resort, and lifestyle portfolios reinforces its commitment to meeting the evolving needs of discerning guests. The addition of new hotels globally within its luxury brands demonstrates the brand’s dedication to providing premium experiences across various destinations.

Furthermore, the introduction of Hyatt Studios and the negotiation of over 200 deals signify Hyatt’s efforts to form strategic partnerships and expand its presence in North America. The upcoming openings of Grand Hyatt Mexico Santa Fe and Grand Hyatt Los Cabos, as well as new properties under the Boundless Collection, highlight Hyatt’s commitment to entering new markets and cater to diverse guest preferences.

FAQ

What is Hyatt Hotels Corporation?

Hyatt Hotels Corporation is a leading player in the hospitality industry with over 1,150 hotels in 70 countries. They manage a diverse portfolio of hotels, resorts, and vacation properties worldwide.

What types of travelers does Hyatt cater to?

Hyatt caters to leisure travelers, business travelers, family travelers, and luxury travelers. They offer domestic and international services to cater to travelers exploring their own country or venturing abroad.

How does Hyatt target and segment its customers?

Hyatt strategically segments its customers based on income levels and travel preferences to deliver tailored experiences. This allows them to offer a range of services, including both domestic and international options, ensuring the best customer experience for all.

What marketing campaigns does Hyatt implement?

Hyatt focuses on campaigns that prioritize memorable guest experiences, build customer trust, and promote travel packages. They utilize mobile advertising, social media marketing, and guest satisfaction initiatives to attract new customers and foster loyalty.

How is Hyatt expanding in the luxury, resort, and lifestyle segments?

Hyatt is doubling the number of luxury rooms, tripling resort rooms, and quadrupling lifestyle rooms since 2017. They are expanding globally and adding new hotels to their luxury, resort, and lifestyle portfolios to cater to high-end travelers.

Tell me more about Hyatt Studios.

Hyatt Studios is an upper-midscale extended-stay brand that offers amenities catered to extended-stay travelers. They are rapidly expanding into new markets and attracting developers who recognize the demand for extended-stay accommodations.

How is Hyatt expanding globally?

Hyatt is strengthening its presence in various regions by opening new properties, rebranding existing ones, and entering key markets. They are expanding brands like the Unbound Collection, JdV by Hyatt, Destination by Hyatt, Timeless Collection, and Boundless Collection to offer diverse experiences for guests worldwide.

How is the lifestyle segment fueling Hyatt’s growth?

Hyatt is prioritizing the growth of their lifestyle brands, which create holistic experiences that excite the senses. By opening new lifestyle properties and rebranding existing ones, they are introducing their brand to new markets and attracting a new generation of experience-focused guests.

How is Hyatt Studios accelerating its growth?

Hyatt Studios is experiencing rapid growth with over 250 deals in various stages of negotiation. This upper-midscale extended-stay brand is expanding into new markets and attracting developers who recognize the demand for extended-stay accommodations.

What is Hyatt’s marketing strategy for 2024?

Hyatt’s marketing strategy for 2024 focuses on innovative approaches to hotel marketing, growth tactics, and guest engagement initiatives. They emphasize delivering exceptional guest experiences and utilizing technology to set themselves apart from competitors.
About the author

Nina Sheridan is a seasoned author at Latterly.org, a blog renowned for its insightful exploration of the increasingly interconnected worlds of business, technology, and lifestyle. With a keen eye for the dynamic interplay between these sectors, Nina brings a wealth of knowledge and experience to her writing. Her expertise lies in dissecting complex topics and presenting them in an accessible, engaging manner that resonates with a diverse audience.