Since launching in 2018, OLIPOP has reshaped the soda aisle with a fiber rich, prebiotic spin on classic soft drinks. Founded by Ben Goodwin and David Lester, the brand bridges nostalgic flavor with functional ingredients that support modern wellness goals. Its premise is simple, deliver a satisfying soda experience with far less sugar and a meaningful dose of fiber.
OLIPOP speaks to health conscious consumers who love the ritual of soda, yet want options that align with gut friendly habits. Millennials and Gen Z were early adopters, and mainstream shoppers have followed as the brand expanded into national retailers and online subscriptions. That reach, combined with a clear value proposition, has made OLIPOP a major player in better for you beverages.
Positioned as a “new kind of soda,” OLIPOP typically offers 2 to 5 grams of sugar and around 9 grams of fiber per can, using botanical extracts and prebiotic fiber sources to achieve its profile. Popular flavors mirror iconic colas and creams, aiming for taste parity without the usual trade offs. The result is a product that feels familiar, tastes indulgent, and fits today’s wellness oriented lifestyles.
Key Criteria for Evaluating OLIPOP Competitors
To fairly compare OLIPOP with alternatives, focus on what matters most in taste, nutrition, and overall value. The best competitors should deliver a credible soda experience while meeting modern health expectations. Use the criteria below to guide side by side evaluations.
- Nutritional profile and functional benefits: Compare fiber per serving, presence of prebiotics or botanicals, and total calories. Verify whether gut health claims are supported by ingredients and realistic serving sizes.
- Sugar and sweetener strategy: Assess total sugar grams and which sweeteners are used, such as stevia, monk fruit, or allulose. Consider aftertaste, glycemic impact, and digestive tolerance for sugar alcohols.
- Taste, flavor variety, and carbonation: Judge flavor authenticity, balance, and mouthfeel, including how lively the carbonation is. A broad flavor lineup increases appeal and helps replicate classic soda moments.
- Price and value: Evaluate price per can or per ounce, bundle or subscription discounts, and promotional frequency. Value should reflect both taste quality and functional benefits.
- Ingredient quality and transparency: Look for recognizable ingredients, clear labeling, and avoidance of unnecessary additives. Brands that explain sourcing and formulations build trust.
- Availability and shopping experience: Check distribution across grocery chains, convenience channels, and direct to consumer options. Fast shipping, reliable stock, and easy reordering improve the customer experience.
- Brand trust and customer support: Review satisfaction guarantees, responsiveness, and educational resources. Strong service and community engagement indicate long term reliability.
Top 12 OLIPOP Competitors and Alternatives
Poppi
Poppi has surged in visibility with a strong social presence and mainstream retail expansion, making it a top name in functional soda. The brand emphasizes apple cider vinegar combined with fruit flavors for a tangy, refreshing profile. Many shoppers compare Poppi and OLIPOP side by side for gut friendly soda swaps with low sugar.
- Strength lies in vibrant flavors like Strawberry Lemon, Cherry Limeade, and Classic Cola that balance tang with light sweetness.
- Market presence includes major national retailers, strong e commerce, and frequent limited editions that keep the brand top of mind.
- Product category is functional soda with apple cider vinegar, low sugar, and modest calories, presented as an everyday refreshment.
- Considered an OLIPOP alternative because both target soda lovers seeking fewer sugars and added functional ingredients like prebiotics or ACV.
- Poppi’s branding skews bold and playful, which resonates with younger consumers and aids trial via social discovery.
- Advantages include a simple ingredient story centered on ACV, broad flavor variety, and consistent nationwide availability.
- Many flavors clock in at around 5 grams of sugar, which fits common better for you beverage targets without artificial sweeteners.
- The brand invests in sampling and influencer partnerships, supporting rapid awareness and repeat purchases in the functional soda segment.
Culture Pop
Culture Pop Soda positions itself as a chef inspired soda that pairs fruit with herbs and spices for layered taste. The company highlights probiotics and no artificial sweeteners, appealing to clean label shoppers. Its flavor craft makes it a distinctive alternative for those moving away from conventional soda.
- Strengths include culinary flavor combinations such as Watermelon Rosemary and Orange Mango Chili, designed for complexity and refreshment.
- Market presence is growing in natural channels, select grocers, and direct to consumer subscriptions that encourage discovery.
- Product categories focus on probiotic sodas sweetened with fruit juice rather than refined sugar or high intensity sweeteners.
- Consumers view it as an OLIPOP alternative due to similar better for you positioning, carbonation, and digestive friendly messaging.
- Advantages include spice and herb notes that deliver a sophisticated profile compared with traditional fruit only options.
- The label emphasizes non GMO and no artificial ingredients, supporting label conscious shoppers who want transparency.
- Packaging is colorful and modern, helping it stand out in crowded cold cases and aiding impulse purchase.
- Rotating and seasonal flavors keep the lineup dynamic, which attracts adventurous buyers and encourages repeat sampling.
Health-Ade Pop
From the kombucha maker Health Ade, Health Ade Pop extends the brand into prebiotic soda with a familiar gut happy message. It brings a recognizable name and distribution to the functional soda shelf. Fans of the company’s fermented products often try Pop for a lighter, approachable fizz.
- Key strengths include credibility from Health Ade’s kombucha heritage, strong retail relationships, and consistent quality control.
- Market presence spans natural and conventional grocers, convenience formats, and online channels, giving it broad availability.
- Product category is prebiotic soda crafted with plant fiber and fruit forward flavors, designed to be refreshing and low sugar.
- Considered an OLIPOP alternative because both brands spotlight digestive support, low sugar, and a modern soda experience.
- Advantages include trusted brand recognition, which reduces perceived risk for first time functional soda buyers.
- Flavors lean into approachable classics like Strawberry Vanilla and Ginger Fizz, making the transition from soda simple.
- Packaging cues from kombucha, such as wellness centric storytelling, support a premium yet friendly perception.
- Promotions and cross merchandising with kombucha help introduce new shoppers to the prebiotic soda set.
Mayawell
Mayawell specializes in prebiotic soda formulated with agave inulin, highlighting fiber content and digestive support. The brand’s identity centers on bright, fruit forward flavors with a clean finish. It attracts consumers who want more fiber in a sparkling format without heavy sweetness.
- Strengths include a clear functional callout, prebiotic fiber from agave inulin, and a tight ingredient list that reads simple.
- Market presence is strong in natural retailers and specialty grocers, with growing direct to consumer availability.
- Product category is prebiotic soda with 4 to 9 grams of fiber depending on variety, crafted for everyday sipping.
- Shoppers see it as an OLIPOP alternative since both deliver fiber, carbonation, and low sugar in classic and modern flavors.
- Advantages include a distinctive agave derived fiber story and balanced flavor profiles that avoid artificial aftertastes.
- Design forward cans and playful color blocking make shelves pop, supporting discovery and trial.
- Calorie counts are moderate, which fits wellness goals while still offering satisfying taste.
- Flavor lineup ranges from Pineapple Mango to Watermelon Lime, ideal for variety seekers and mixed fridge packs.
wildwonder
wildwonder brings an Asian inspired twist to functional sparkling drinks, blending fruit with botanicals for depth. The company emphasizes both prebiotics and probiotics in select offerings along with real fruit juice. Its storytelling around flavor and function appeals to wellness minded shoppers who value taste first.
- Strengths feature layered flavor builds, such as Guava Rose or Pear Elderflower, with balanced sweetness and bright acidity.
- Market presence includes Whole Foods, natural markets, and online subscriptions, with curated retail partnerships.
- Product category centers on sparkling functional beverages with fiber and live cultures in some items, positioned for daily enjoyment.
- Considered an OLIPOP alternative due to shared focus on gut friendly beverages and approachable, low sugar refreshment.
- Advantages include culinary botanicals that deliver a distinct flavor identity different from mainstream soda alternatives.
- Packaging emphasizes feel good vibes and colorful art, helping attract discovery driven shoppers.
- Labels prioritize clean ingredients and transparent nutrition, reinforcing trust among label readers.
- Seasonal and limited flavors create excitement, which encourages trial and helps maintain high repeat intent.
Zevia
Zevia is a category leader in zero calorie, stevia sweetened sodas, teas, and energy drinks. While not positioned around prebiotics, it offers a familiar soda experience without sugar or artificial sweeteners. Health conscious consumers often trade to Zevia when cutting calories and softening their sugar intake.
- Strengths include a broad flavor portfolio across multiple categories, plus nationwide distribution and strong brand recognition.
- Market presence spans mass retailers, club stores, natural channels, and foodservice, delivering consistent availability.
- Product categories include Zero Sugar Soda, Energy, Tea, Mixers, and Kids, enabling household wide adoption.
- Considered an OLIPOP alternative because both replace conventional soda with a better for you option, although with different functional stories.
- Advantages include zero calories and no artificial colors, which align with clean eating preferences.
- Classic flavors like Cola, Ginger Ale, and Cream Soda ease the transition for traditional soda drinkers.
- Highly competitive price points and multi packs make Zevia a practical everyday pantry staple.
- Reformulation and stevia blending strategies continue to refine taste, addressing early adopter feedback on sweetness.
Spindrift
Spindrift leads the sparkling water set that uses real squeezed fruit, delivering authentic flavor with short ingredient lists. The brand is not a prebiotic soda, yet it is a frequent swap for sugary soft drinks. Its crisp taste and minimal calories appeal to consumers seeking clean label refreshment.
- Strengths include use of real fruit juice, vibrant flavor authenticity, and strong brand trust in the sparkling water aisle.
- Market presence covers national grocers, club chains, and foodservice, with strong merchandising and chilled availability.
- Product category is sparkling water with juice, typically 0 to 15 calories, without artificial sweeteners.
- Considered an OLIPOP alternative for shoppers prioritizing taste, bubbles, and low sugar over specific functional claims.
- Advantages include clear ingredient transparency and visually distinctive cans that communicate real fruit instantly.
- Flavors like Lemon, Raspberry Lime, and Pineapple provide variety without heavy sweetness or lingering aftertastes.
- Well suited for mocktails and mixers, Spindrift offers versatility beyond straight from the can sipping.
- Strong DTC presence and subscription options support trial and household stocking strategies.
LaCroix
LaCroix remains a household name in unsweetened sparkling water with extensive flavor variety. It helped popularize the modern seltzer trend and continues to command shelf space. For many soda switchers, LaCroix is the baseline bubbly to reduce sugar intake.
- Strengths include category leadership, wide flavor assortment, and consistent nationwide distribution across channels.
- Market presence in grocery, convenience, and office settings ensures LaCroix is easy to find and easy to stock.
- Product category is unsweetened, zero calorie sparkling water, with iconic flavors like Pamplemousse and LimonCello.
- Considered an OLIPOP alternative by consumers focused on carbonation and flavor without sugar or functional ingredients.
- Advantages include affordability, bulk pack availability, and a familiar taste profile that suits everyday drinking.
- Brand equity and recognizable packaging drive quick selection in crowded coolers.
- Seasonal and regional flavors keep interest high and support long term category engagement.
- The absence of sweeteners offers a neutral canvas for mocktails or flavor add ins at home.
bubly
bubly, from PepsiCo, brings mainstream marketing power to unsweetened sparkling water. The brand’s cheerful personality and accessible pricing broaden its reach. Its rapid shelf expansion has made it a routine pick for households seeking soda alternatives.
- Strengths include strong marketing support, extensive distribution, and flavor breadth with playful branding.
- Market presence spans virtually all major retailers and foodservice channels, ensuring reliable availability.
- Product category is zero calorie, unsweetened sparkling water in canned multipacks and on the go formats.
- Seen as an OLIPOP alternative for shoppers prioritizing bubbles and flavor without sugar, fiber, or specialized functions.
- Advantages include aggressive promotions, competitive pricing, and convenient variety packs for family use.
- Flavor naming and can design are friendly and fun, supporting impulse selection and brand recognition.
- Serves as a low cost stepping stone for consumers reducing soda consumption.
- Continual new flavor drops maintain shelf excitement and keep assortments fresh.
KeVita
KeVita is known for sparkling probiotic drinks and kombucha, offering live cultures in bright, approachable flavors. The brand reaches shoppers who want a gentle introduction to fermented beverages. Its portfolio provides gut friendly options that overlap with functional soda occasions.
- Strengths include established expertise with probiotics, reliable quality, and an array of flavor profiles across lines.
- Market presence is robust in natural and conventional grocery, with cold case placement and multi channel availability.
- Product categories include Sparkling Probiotic Drink and Master Brew Kombucha, each targeting different taste preferences.
- Considered an OLIPOP alternative since both serve the wellness beverage consumer looking for digestive support and lower sugar choices.
- Advantages include live cultures, brand longevity, and familiar fruit flavors that are easy to sip.
- Calorie and sugar levels vary by line, enabling shoppers to fine tune choices based on preferences.
- Packaging clearly communicates culture content and flavor, building trust with label conscious buyers.
- Foodservice and grab and go placements make KeVita convenient for everyday routines.
Humm Probiotic Seltzer
Humm, an Oregon based beverage company, created a shelf stable probiotic seltzer that brings live cultures to sparkling water. It offers a light, crisp profile with added functional appeal. The brand gives consumers an easy way to add probiotics into daily hydration habits.
- Strengths include proprietary probiotic strains designed for stability, approachable flavors, and a clean, refreshing taste.
- Market presence includes natural retailers, regional grocers, and expanding nationwide distribution with solid e commerce support.
- Product category blends unsweetened or lightly sweetened seltzer with probiotics, differentiating it from typical sparkling waters.
- Considered an OLIPOP alternative because both deliver bubbly refreshment with gut centric benefits in a low sugar format.
- Advantages include simplicity, light flavoring, and a not too sweet approach that suits all day drinking.
- Brand storytelling emphasizes feel good hydration and accessibility for families and first time probiotic users.
- Slim cans and modern design aid shelf impact, driving trial in crowded coolers.
- Versatility for mixing or stand alone use broadens consumption occasions.
Perfy
Perfy positions itself as a better for you soda with nootropics and adaptogens, plus prebiotic fiber and low sugar. The brand targets mood conscious shoppers who want functionality beyond hydration. It brings a modern flavor lineup tuned for mindful sipping and mixability.
- Strengths include a distinctive functional stack with ingredients like L theanine and ashwagandha alongside prebiotic fiber.
- Market presence is building across specialty and online channels, with growing awareness in wellness communities.
- Product category is low sugar functional soda, offering familiar flavors with a contemporary twist.
- Considered an OLIPOP alternative since both deliver soda like taste, fiber, and a modern wellness narrative.
- Advantages include unique positioning around mood and focus, setting it apart from purely digestive centric competitors.
- Uses natural sweeteners and small amounts of fruit juice to balance taste while keeping calories modest.
- Branding is bold and digital native, which helps drive DTC trial and social word of mouth.
- Limited edition collaborations and flavor drops create buzz and introduce the product to new audiences.
Reed’s Zero Sugar
Reed’s, known for ginger based beverages, offers Zero Sugar sodas that deliver spice forward refreshment without calories. The lineup includes ginger ale and ginger beer styles made for clean label seekers. It caters to consumers who want classic soda formats without sugar or artificial sweeteners.
- Strengths include authentic ginger taste, heritage credibility, and a recognizable presence in natural and specialty channels.
- Market presence spans grocery, natural stores, and beverage aisles with mixology friendly formats.
- Product category features zero sugar ginger ales and ginger beers sweetened without traditional sugars.
- Considered an OLIPOP alternative for shoppers who want bold, bubbly flavor with fewer sugars and a premium feel.
- Advantages include a spicy, palate clearing profile that pairs well with food and cocktails, broadening use occasions.
- Clear ingredient positioning and gluten free cues appeal to label sensitive buyers.
- Variety includes classic, extra, and seasonal spins to meet different heat preferences.
- Competitive pricing against craft mixers helps Reed’s play in both soft drink and mixer baskets.
IZZE
IZZE delivers sparkling juice beverages with no refined sugars, relying on fruit juice for sweetness. While higher in calories than many functional sodas, it offers a clean, simple ingredient list. For some soda switchers, IZZE is a flavorful bridge into better for you carbonation.
- Strengths include bright, fruit forward taste and approachable flavors like Clementine, Blackberry, and Apple.
- Market presence is broad in grocery, club, and foodservice, making IZZE easy to find for households and events.
- Product category is sparkling juice, typically containing a higher juice content than seltzers or diet sodas.
- Considered an OLIPOP alternative by consumers who prioritize natural sweetness and fruit purity over ultra low sugar targets.
- Advantages include simple labeling, recognizable fruit imagery, and strong appeal for family friendly occasions.
- Cans and glass bottles support multiple formats, from lunchboxes to café coolers.
- Pairs well with mocktail recipes, adding body and color without artificial ingredients.
- Seasonal packs and variety cases help shoppers explore flavors and find favorites.
Top 3 Best Alternatives to OLIPOP
Poppi
Poppi stands out for its bright, fruit-forward flavors and apple cider vinegar base, which gives a tangy finish many soda fans enjoy. It keeps calories and sugar low, while offering a familiar soda experience with a functional twist. Strong retail presence and social buzz make it one of the most accessible OLIPOP alternatives.
Key advantages include crisp flavor variety, broad availability, and a simple value proposition centered on ACV and prebiotics. It suits shoppers who want a sweeter, punchier profile and those curious about ACV without the harsh taste of straight vinegar. If you want mainstream flavors with a modern, better-for-you angle, Poppi is a top pick.
Health-Ade Pop
Health-Ade Pop leverages the fermentation credibility of Health-Ade with a prebiotic soda line designed for everyday sipping. It focuses on clean ingredients and balanced sweetness, landing between traditional soda and kombucha in taste. The result is a smooth, refreshing option for gut-conscious consumers.
Key advantages include a trusted brand in the fermented beverage space, approachable flavors, and a focus on prebiotic fiber. It suits wellness-first shoppers who value a gentler flavor profile and consistent sourcing standards. If you prefer a polished, natural-leaning taste with credible gut health positioning, Health-Ade Pop is a strong alternative.
Zevia
Zevia is a zero sugar stalwart that replaces sugar with stevia, offering classic soda flavors without calories. While not prebiotic, it competes directly for shoppers who want a lighter soda experience without artificial sweeteners. Its lineup covers everything from colas to ginger root beer, including caffeine-free options.
Key advantages include zero sugar, extensive flavor breadth, and wide distribution across grocery and online channels. It suits keto and low carb lifestyles, people managing sugar intake, and families seeking familiar soda taste with fewer compromises. If your priority is zero sugar with maximal flavor choice, Zevia is hard to beat.
Final Thoughts
There are many strong alternatives to OLIPOP, from ACV-driven Poppi to fermentation-forward Health-Ade Pop and zero sugar pioneer Zevia. Each brand solves a slightly different need, whether that is gut-friendly prebiotics, classic soda taste without sugar, or bold flavors with a modern better-for-you twist. The good news is that the category now offers credible choices for almost any preference.
The best pick comes down to your priorities, such as sweetness level, sugar and calorie targets, fiber content, flavor style, and budget. Try a few varieties across these brands to see what fits your routine and taste buds. With so many quality options, finding a satisfying soda swap is easier than ever.
