Saudi Telecom Company (STC) is a leading telecommunications provider in Saudi Arabia and the Middle East. With a strong market presence and a commitment to innovation, STC has developed a robust marketing strategy for 2024 to ensure its continued growth and success in the ever-evolving telecom landscape.
STC has achieved impressive milestones, boasting over 41 million mobile subscribers and more than 29 million mobile broadband subscriptions. Every day, STC customers make approximately 70 million mobile minutes and send around 5 million SMS messages. These staggering numbers reflect the company’s strong market position and user engagement.
In 2019, STC executed over 50,000 highly targeted and personalized marketing campaigns per month, showcasing its dedication to delivering the right message to the right audience. This customer-centric approach has been instrumental in driving STC’s revenue growth, which reached $14.5 billion in 2019, demonstrating a remarkable 5% year-over-year increase. Furthermore, STC surpassed its key performance indicator (KPI) by an impressive 109%, achieving 12 significant milestones through its effective utilization of big data and analytics.
Underpinning STC’s marketing strategy is the “DARE” corporate strategy, which focuses on expanding the company’s topline and creating greater efficiencies to position itself for future success. With an 81% market share in the Saudi Arabian telecommunications industry, STC has a solid foundation to build upon.
Key Takeaways
- STC is a leading telecommunications provider in Saudi Arabia and the Middle East.
- The company has over 41 million mobile subscribers and 29 million mobile broadband subscriptions.
- STC executes over 50,000 highly targeted and personalized marketing campaigns per month.
- The company achieved $14.5 billion in revenues in 2019, showing a 5% year-over-year growth.
- STC surpassed its KPI by 109% in 2019 through big data and analytics efforts.
Market Positioning and Branding Approach
When it comes to the telecommunication industry in Saudi Arabia, Saudi Telecom Company (STC) has established itself as a dominant player. With over 50% of the market share, STC’s market positioning is strong, leaving competitors like Zain, Mobily, and ITC to share the remaining share (The Saudi Telecom Sector, 2018).
STC’s success can be attributed to its strategic branding approach. The company has positioned itself as a trusted and reliable telecom provider, prioritizing advanced technology infrastructure, superior network coverage, and exceptional customer service. By focusing on these key attributes, STC has cultivated a positive brand image and set itself apart from its competitors (STC branding approach).
To further solidify its position, STC has heavily invested in marketing and branding activities. In 2019 alone, the company’s revenue exceeded 40 billion Saudi Riyals, with a net profit of over 10 billion Saudi Riyals (2019 annual report). This financial success has allowed STC to allocate a significant marketing budget for its future strategy.
| Total Marketing Budget for 2024 | Allocation Breakdown |
|---|---|
| $50 million |
|
STC’s marketing strategy primarily focuses on digital advertising, with a staggering 70% of the budget dedicated to this channel. Recognizing the power and reach of influencers, the company also allocates 15% of its budget to influencer partnerships for enhanced brand exposure. Traditional media campaigns receive 5% of the budget to cater to a wider audience (Saudi Telecom Company Marketing Strategy 2024).
By utilizing digital advertising and collaborating with influencers, STC aims to reach a larger segment of the population and effectively communicate its brand values and offerings. This approach aligns with consumer preferences in Saudi Arabia, where 93% of successful brands leverage digital channels to build brand awareness and engage with customers (Saudi Arabia Social Media Statistics 2020, 2020).
STC’s branding approach also takes into account the cultural sensitivity and localization preferences of its target market. With 68% of successful brands in Saudi Arabia prioritizing these aspects in their strategies, STC ensures that its messaging resonates with the local population (STC branding approach).
Moreover, STC places great emphasis on highlighting its unique value propositions and benefits to differentiate itself from competitors. This practice aligns with 87% of businesses in Saudi Arabia, which successfully differentiate their brands by emphasizing their unique selling points (STC branding approach).
STC is acutely aware of the significance of storytelling in brand building. With 76% of brands in Saudi Arabia leveraging storytelling as a powerful tool, STC incorporates compelling narratives to create meaningful connections with its audience (STC branding approach).
As the telecommunication industry in Saudi Arabia is expected to grow by 10% from 2021 to 2026 (Saudi Arabia telecom market, n.d.), STC remains committed to its branding approach and market positioning. By maintaining a strong brand presence, the company aims to capture a larger market share and provide exceptional customer experiences that foster brand loyalty. With a track record of success and a targeted marketing strategy, STC is poised to continue its reign as a telecom industry leader.
Digital Marketing Strategy
In today’s digital world, a robust digital marketing strategy is crucial for businesses to thrive and connect with their target audience. Saudi Telecom Company (STC) recognizes the importance of digital marketing in reaching and engaging customers effectively. With the ever-evolving landscape of technologies and consumer behavior, STC has implemented a comprehensive digital marketing strategy to stay ahead of the curve and drive success.
STC leverages various digital channels, such as social media, search engine marketing (SEM), content marketing, and influencer marketing, to create a strong online presence and connect with its audience. By utilizing these channels, STC can tailor its messaging and reach customers where they spend a significant amount of their time.
One of the key aspects of STC’s digital marketing strategy is personalization. By analyzing customer data, STC can deliver targeted and relevant messaging to individual customers, enhancing the overall customer experience. This personalized approach helps STC foster meaningful connections with its customers, leading to increased brand loyalty and customer satisfaction.
STC also focuses on creating a seamless online customer experience. Through investments in 5G, AI, and IoT technologies, STC strives to provide its customers with fast, reliable, and innovative digital solutions. These technologies enable STC to offer enhanced digital services, such as telehealth and distance learning, which have experienced significant growth in recent times.
Telehealth Services
STC has made substantial investments in its telehealth services to bridge the healthcare gap and reach underserved rural areas. The demand for remote health services has seen a considerable rise of 177 percent. By leveraging digital platforms and technologies, STC extends healthcare services to those who previously had limited access, thereby enhancing the overall health and well-being of the community.
Social Media Marketing and Influencer Collaboration
The increase in the number of social media users in Saudi Arabia has contributed to the profitability of social media marketing for businesses. STC recognizes this trend and actively engages in social media marketing, leveraging its strong network of influencers across various fields like fashion, food, travel, and sports. Collaborating with influencers helps STC amplify its brand message, increase brand awareness, and connect with a wider audience.
Affiliate and Search Engine Marketing
Affiliate marketing is considered one of the best ways for online digital marketing in Saudi Arabia due to its zero setup costs. STC utilizes affiliate marketing to expand its reach and drive customer acquisition. Additionally, search engine marketing (SEM) plays a crucial role in STC’s digital marketing strategy, especially for e-commerce businesses. By optimizing search engine results and running targeted ads, STC ensures its products and services are visible to potential customers when they actively search for relevant keywords.
Online Video Consumption and E-commerce Opportunities
Saudi Arabia has a growing trend in online video consumption, with Saudis spending an average of six hours per week watching videos. Recognizing this trend, STC utilizes video marketing to engage and connect with customers effectively. Moreover, the Saudi e-commerce market is projected to reach $24 billion by 2021, providing significant growth opportunities for online retailers. STC capitalizes on this by implementing strategic digital marketing initiatives to capture a share of this lucrative market.
As the digital landscape continues to evolve, STC stays committed to investing in digital marketing strategies to remain at the forefront of the industry. With its focus on personalization, seamless customer experience, social media marketing, search engine optimization, and leveraging emerging technologies, STC is well-positioned to drive growth and connect with its target audience effectively.
Promotional Tactics and Advertising Strategies
As one of the leading telecom companies in Saudi Arabia, Saudi Telecom Company (STC) has implemented a range of promotional tactics and advertising strategies to effectively reach its target audience and maintain a competitive edge in the market. By leveraging innovative approaches and considering the unique characteristics of the Saudi Arabian market, STC has been able to successfully promote its products and services.
STC employs various promotional tactics to increase brand awareness and drive customer acquisition. One of the strategies used by STC is offering special discounts and bundle packages. These promotional offers not only attract new customers but also encourage existing customers to upgrade their services or purchase additional products. Moreover, STC has implemented loyalty programs that provide incentives and rewards to loyal customers, fostering customer retention and enhancing brand loyalty.
In terms of advertising, STC adopts a comprehensive approach that combines both traditional and digital channels. Traditional advertising methods such as television commercials and billboards remain effective in reaching a wide audience. Television commercials allow STC to showcase its products and services to a broad viewer base, while billboards strategically placed in high-traffic areas create brand exposure and increase visibility.
However, recognizing the growing impact of digital platforms, STC also employs digital advertising strategies to reach its target audience effectively. Online display ads are strategically placed on popular websites and social media platforms in Saudi Arabia to maximize brand visibility. STC understands that in the digital age, social media plays a crucial role in connecting with customers and building brand loyalty. Therefore, they utilize social media platforms such as Instagram, Snapchat, and Twitter to engage with their audience and promote their offerings.
To further enhance its promotional tactics and advertising strategies, STC conducts market research and leverages data and analytics tools to track the results of its marketing campaigns. This enables STC to optimize its strategies and maximize the efficiency of its marketing budget. By staying updated on the latest trends and preferences of its target audience, STC can tailor its promotions and advertisements to resonate with customers effectively.
| Key Advertising Strategies | Benefits |
|---|---|
| Offering special discounts and bundle packages | Attracts new customers and encourages existing customers to upgrade or purchase additional products |
| Loyalty programs | Fosters customer retention and enhances brand loyalty |
| Television commercials and billboards | Reaches a wide audience and increases brand visibility |
| Online display ads | Maximizes brand visibility on popular websites and social media platforms |
| Social media engagement | Connects with customers, builds brand loyalty, and promotes offerings |
By employing a combination of promotional tactics and advertising strategies, STC has been able to effectively position itself in the Saudi Arabian telecom market. These strategies have not only increased brand awareness but have also contributed to the overall growth and success of STC through customer acquisition and retention. As the market continues to evolve, STC remains committed to innovating its promotional and advertising approaches, staying ahead of the competition, and meeting the changing needs of its customers.
Communication Strategies
In order to effectively engage with its target audience, STC employs a range of communication strategies. These strategies are designed to ensure clear and transparent messaging, creating a strong sense of trust and satisfaction among customers. Some key communication strategies employed by STC include:
- Email Marketing: STC utilizes targeted email campaigns to reach customers directly, providing them with updates, promotions, and personalized offers.
- SMS Campaigns: By leveraging SMS messaging, STC is able to communicate important information and offers to its customers in a quick and convenient manner.
- Call Center Support: STC places great emphasis on providing exceptional customer service through its call center support. This ensures that customers can easily connect with the company and have their queries or concerns addressed promptly.
By utilizing these communication channels, STC is able to maintain open and transparent lines of communication with its customers, building strong relationships and fostering brand loyalty.
Furthermore, STC understands the importance of staying up-to-date with the latest communication trends and technologies. The company actively explores new platforms and tools to enhance its communication efforts and ensure it remains at the forefront of cutting-edge marketing strategies.
| Statistics | Insight |
|---|---|
| 63% of the population in Saudi Arabia is below the age of 30 | STC’s communication strategies are tailored to resonate with the significantly youthful market. |
| 90% of KSA nationals emphasize the importance of personal service and care in luxury experiences | STC’s communication strategies prioritize personalized and attentive customer service. |
| 87% of respondents consider it important to engage with luxury brands that prioritize sustainability and ethical practices | STC’s communication strategies highlight its commitment to sustainability and ethical business practices. |
| The number of PR and communications professionals in Saudi Arabia is expected to grow by 20% in the next five years | STC invests in its communications team to stay ahead of industry trends and evolving consumer preferences. |
| Hospitality sector in Saudi Arabia, specifically hotels, is adapting marketing strategies | STC collaborates with hotels to develop effective communication strategies that cater to the evolving needs and preferences of guests. |
Online Marketing Initiatives
In order to stay relevant in the digital age, STC has embraced a variety of online marketing initiatives. These initiatives leverage the power of the internet to reach a wider audience, engage customers, and drive business growth.
Search Engine Optimization (SEO)
STC recognizes the importance of search engine optimization (SEO) in driving organic traffic to its website. By optimizing website content and implementing effective keyword research and page optimization strategies, STC aims to rank higher in search engine results, improving online visibility and attracting more potential customers.
Social Media Engagement
Social media platforms, such as Facebook, Twitter, Instagram, TikTok, and LinkedIn, play a vital role in STC’s online marketing strategy. These platforms allow STC to connect with its target audience, foster brand loyalty, and encourage positive word-of-mouth. With the increasing number of social media users in Saudi Arabia, social media marketing has become highly profitable for businesses, including STC.
Email Marketing
Email marketing remains a prevalent form of digital marketing used by both B2B and B2C marketers. STC utilizes targeted email campaigns to reach potential customers, provide them with valuable information, and nurture leads. By personalizing email copy and delivering relevant content, STC effectively engages different audience segments and builds lasting relationships.
Content Marketing
STC understands the importance of engaging content in driving customer engagement and conversion. Various types of content, including email copy, landing pages, infographics, and videos, are utilized to personalize outreach and deliver valuable information to STC’s audience. This helps to create a strong brand presence, establish thought leadership, and effectively communicate the benefits of STC’s products and services.
Pay-Per-Click (PPC) Advertising
STC also leverages pay-per-click (PPC) advertising on search engines and social media sites to target specific audiences. This allows STC to strategically place paid ads in front of potential customers who are actively searching for relevant products or services. By carefully selecting keywords and demographics, STC can drive targeted traffic to its website and increase conversions.
Affiliate Marketing
Affiliate marketing is another key component of STC’s online marketing initiatives. By partnering with bloggers and social media influencers, STC leverages their reach and influence to promote its products and services. This performance-based promotion enables STC to expand its reach, gain exposure to new audiences, and earn commissions based on successful referrals.
These online marketing initiatives allow STC to effectively engage with its target audience, drive organic traffic, and generate leads. By leveraging the power of the internet, STC stays at the forefront of the digital marketing landscape, ensuring its continued success in the ever-changing digital age.
Customer Relationship Management
Customer Relationship Management (CRM) is a crucial aspect of Saudi Telecom Company’s (STC) marketing strategy. By effectively implementing CRM practices, STC aims to strengthen its relationships with customers and enhance overall customer satisfaction and loyalty.
The study sample consisted of 507 STC customers who provided valuable insights into the effectiveness of CRM dimensions and their impact on customer loyalty. Statistical techniques such as mean, standard deviation, simple and multi-regression, ANOVA multi-analysis, and the Tooke test were used to analyze the data.
Results showed that STC customers exhibited high awareness of CRM dimensions and displayed strong loyalty towards the company. A positive and strong correlation was found between CRM and loyalty, indicating the significance of effective CRM practices in fostering customer loyalty.
The CRM dimensions of communication, trust, meeting customer needs, and quality control were found to have a significant effect on achieving customer loyalty. This highlights the importance of open and effective communication, building trust, consistently meeting customer expectations, and ensuring high-quality products and services.
Interestingly, the study also identified statistically significant differences in achieving loyalty among STC customers based on factors such as gender and qualifications. However, age, monthly income, profession, and years of experience in dealing with STC did not show any significant differences in achieving loyalty.
| Founded | Customer Base | Presence | Services Offered | Market Capitalization | Total Revenue |
|---|---|---|---|---|---|
| 1998 | Over 160 million people worldwide | Saudi Arabia, Kuwait, Malaysia, and other countries | Mobile and landline services, internet connectivity, data services, and digital solutions | Continuously expanding | Increasing on a consistent basis |
STC’s strong customer base of over 160 million people worldwide exemplifies the company’s market reach and influence. Its presence in multiple countries, including Saudi Arabia, Kuwait, and Malaysia, underscores its commitment to global expansion and market diversification.
STC’s dedication to providing a comprehensive telecommunications experience is evident through its diverse range of services, including mobile and landline services, internet connectivity, data services, and digital solutions.
The company’s increasing market capitalization and rising total revenue reflect its growth, financial stability, and consistent success in revenue generation. STC’s customer-centric approach to marketing is evident through its focus on segmentation, targeting, and positioning strategies.
Utilizing social media marketing, SEO strategies, and content marketing, STC demonstrates its expertise and innovation in engaging customers through digital channels. The company’s emphasis on ecommerce solutions further signifies its commitment to providing convenient and seamless online experiences for customers.
Recognizing the importance of customer loyalty as a competitive tool, STC leverages CRM systems and customer experience management to build trust-based relationships and retain a competitive edge. By utilizing technology to track customer interactions and enhance customer retention, STC ensures that its customers receive personalized experiences and satisfactory support.
STC’s commitment to customer satisfaction and loyalty is further showcased through its engagement in impactful marketing campaigns, such as its Instagram campaign for Women’s Day, and its multi-channel marketing approach, including TV commercials. The company’s strong presence and active engagement on social media platforms like Facebook, Instagram, LinkedIn, and Twitter reinforce its dedication to connecting with customers through various channels.
In conclusion, STC’s customer relationship management practices play a vital role in fostering customer loyalty and satisfaction. By leveraging CRM tools, STC can capture customer data and insights, enabling personalized marketing campaigns and exceptional customer experiences. Through its customer-centric approach and innovative strategies, STC continues to excel in the competitive telecommunication industry.
Market Research and Analysis
Saudi Telecom Company (STC) understands the importance of market research and analysis in driving business success. Through in-depth study and data-driven insights, STC gains a deep understanding of customer needs, preferences, and market trends. This allows the company to make informed marketing decisions, identify new opportunities, and stay ahead in the highly competitive telecommunications industry.
STC utilizes a mix of qualitative and quantitative research methods to gather valuable information. Let’s explore some of the key aspects of their market research and analysis:
1. Market Dynamics Analysis
- Economic indicators such as GDP growth, inflation rates, and government spending
- Consumer spending patterns
2. Target Market Segments Identification
- Demographic, psychographic, and behavioral data
- Factors like age, income, lifestyle, and purchasing power
3. Consumer Behavior Analysis
- Consumer preferences, purchasing motivations, and brand perceptions
- Consumer spending habits, media consumption, and online behavior
4. Industry Trends and Opportunities Assessment
- Market size, market share, and growth projections
- Growth trends, competitive forces, and market gaps
5. Competitive Analysis
- SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis
- Direct and indirect competitors’ strategies, product offerings, and pricing strategies
6. Regulatory and Legal Analysis
- Laws, regulations, and licensing procedures for foreign investment and business setup
- Compliance obligations, regulatory risks, and legal hurdles
7. Market Entry Strategies Evaluation
- Market entry options like partnerships, licensing agreements, or e-commerce
- Alignment with business objectives, resources, and market opportunities
8. Risk Assessment and Mitigation
- Challenges associated with market volatility, regulatory changes, and competitive pressures
- Risk mitigation strategies and contingency plans
9. Financial Projections and Feasibility Analysis
- Revenue potential, sales forecasts, and profitability margins
- Investment costs, operating expenses, and projected returns
10. Continuous Monitoring and Adaptation
- Key Performance Indicators (KPIs) tracking
- Market feedback analysis and business strategy adjustments
STC’s commitment to market research and analysis has played a crucial role in its success. Let’s take a look at some key statistics related to STC’s market research efforts:
| Statistic | Data |
|---|---|
| Saudi Telecom Company (STC) market share in the telecommunications industry | X%, showing a X% increase from the previous year |
| STC’s marketing expenses as a percentage of total revenue in the fiscal year 2024 | X% |
| Customer satisfaction rates for STC’s services following the implementation of the new marketing strategy in 2024 | X% increase |
| Average revenue per user (ARPU) for STC customers in 2024 | X%, reflecting a X% improvement compared to the previous year |
| Net profit margin for STC in 2024 | X%, representing a X% growth compared to the industry average |
| Return on investment (ROI) for STC’s marketing campaigns in 2024 | X%, outperforming the telecommunications industry’s average ROI of X% |
| Subscriber base growth for STC in 2024 | X% |
| Market penetration increase for STC in specific regions targeted by the marketing strategy | X% |
Market research and analysis play a crucial role in shaping STC’s marketing strategies and driving its success in the telecommunications industry. With a deep understanding of customer needs and market trends, STC is able to innovate, adapt, and stay ahead of the competition.
Product Innovation and Development
Saudi Telecom Company (STC), as the primary telecommunications service provider in the Kingdom of Saudi Arabia, is at the forefront of product innovation and development. With a focus on meeting evolving customer demands and staying competitive in the industry, STC consistently introduces new services and features to enhance user experiences and exceed expectations.
STC’s commitment to delivering cutting-edge technology and superior customer experiences is evidenced by its continuous efforts in product development. The company invests heavily in research and development to drive innovation and create solutions that address the changing needs of its customers.
Through its dedication to next-generation telecommunications (NGNs), STC has updated its bandwidth design to facilitate the seamless flow of information, activities, and entertainment over its network. This ensures that customers have access to fast and reliable communication services.
STC offers a wide range of ICT solutions and subscription channels in various categories, including IT, digital payments, information security, and telecommunications. By expanding its offerings and integrating new technologies, STC remains at the forefront of the industry, providing customers with innovative solutions that improve their lives and businesses.
As a part of its commitment to excellence, STC established a strong governance component within its organizational hierarchy. Since 2004, this governance framework has enhanced stakeholder communication and engagement, allowing the company to align its product development strategies with regional and global best practices.
Innovations by STC
| Innovation | Description |
|---|---|
| Faster Internet Speeds | STC continues to enhance its network infrastructure to provide customers with faster and more reliable internet speeds. |
| Enhanced Network Coverage | STC invests in expanding its network coverage to ensure customers have access to reliable communication services across the Kingdom of Saudi Arabia. |
| Innovative Communication Solutions | STC develops and introduces new communication solutions, such as advanced mobile and landline telephone services, to meet the evolving needs of customers. |
| Diverse ICT Solutions | STC offers a wide range of ICT solutions, including IT, digital payments, information security, and telecommunications, to cater to the diverse needs of businesses and individuals. |
STC’s focus on product innovation and development has positioned it as a national and regional leader in the telecommunications industry. By continuously improving its offerings and embracing digital reinvention, STC remains committed to providing exceptional products and services that empower individuals and drive economic growth.
Competitor Analysis
As a leading player in the telecommunications industry, Saudi Telecom Company (STC) recognizes the importance of conducting comprehensive competitor analysis to gain valuable insights and maintain its competitive edge in the market. By closely monitoring its rivals, STC can identify market trends, benchmark its performance, and capitalize on potential opportunities.
STC’s competitor analysis encompasses various aspects, including an evaluation of competitors’ marketing strategies, pricing models, product offerings, and customer feedback. By understanding how its competitors position themselves in the market, STC can refine its own marketing approach and differentiate itself from the competition. This allows the company to tailor its offerings to meet the evolving needs and preferences of its target customers.
Furthermore, STC acknowledges the significance of strategic partnerships in driving its success. The company has joined forces with leading technology companies such as Cisco, Ericsson, Nokia, and Huawei for the development of 5G services. These collaborations enable STC to leverage the expertise and resources of its partners, enhancing its position in the market.
In addition to its traditional telecommunications services, STC has embraced diversification as a key strategy for growth. The company has expanded into media, advertising, financial services, tech ventures, and enabling digitization. This diversification allows STC to tap into new revenue streams and reduce its reliance on a single market segment.
STC’s competitor analysis also emphasizes the importance of agility and execution. The company recognizes the need to develop a culture of agility and implement a strong execution plan to meet the demands of the digital era. By aligning its strategies with industry best practices and leveraging the expertise of its workforce, STC aims to transform itself into a world-class digital services provider.
Furthermore, STC understands that successful strategy implementation requires executive buy-in, stakeholder accountability, and clear communication. According to Mohammed Alabbadi, STC’s vice president, these elements play a crucial role in executing strategies effectively and achieving the desired outcomes.
With a focus on digital services and alignment with Saudi Arabia’s Vision 2030 plan for economic diversification, STC is actively evolving to meet the changing needs of its customers and the market. This transformation positions STC as a dynamic player in the telecommunications industry, adapting to technological advancements and market dynamics.
As STC continues to grow and expand, competitor analysis remains a vital tool in its strategic arsenal. By closely monitoring its rivals, STC can stay ahead of the curve, identify emerging trends, and position itself as a market leader in the telecommunications industry.
| Market Size (2024) | Market Size (2029) | CAGR (2024 – 2029) |
|---|---|---|
| USD 18.32 Billion | USD 22.22 Billion | 3.92% |
Conclusion
After conducting a comprehensive study on the Marketing department of Saudi Telecom Company (STC), it is evident that their marketing strategy for 2024 is robust and well-aligned with the evolving telecom industry. The analysis of 64 valid questionnaires using statistical software revealed a high level of acknowledgment among participants regarding market knowledge, Blue Ocean Strategy, and competitive advantage.
The study established relationships and impacts between the market knowledge dimension and the Blue Ocean Strategy dimension, as well as between the Blue Ocean Strategy dimension and the competitive advantage dimension. Additionally, significant relationships and impacts were found between the market knowledge dimension and the competitive advantage dimension.
Furthermore, the study identified an indirect impact of market knowledge on achieving competitive advantage, specifically through the implementation of the Blue Ocean Strategy. These findings highlight the effectiveness of STC’s strategic approach in maintaining their market position and driving growth in the highly competitive telecom industry.
With STC’s strong market share in Saudi Arabia and its expansion into Bahrain and Kuwait, along with the upcoming business opportunities in NEOM and The Line, the company is well-positioned to capitalize on the strong demand for telecommunication services in the region. By continuously innovating and leveraging their marketing strategy, STC can secure a competitive advantage and achieve higher performance, surpassing that of their competitors. Overall, STC’s marketing strategy is a key driver for its success and growth in the telecommunications industry.
